I love working on branding design with super clients, and I loved working with my hubby on his company branding for his new business idea, That Socks. After years of wearing odd socks (saving us lots of time pairing them up and causing lots of interesting conversations) Joe decided to set up a small business selling odd socks with lots of character. He wanted to direct it at quirky, unconventional gentlemen and asked for a vintage inspired yet masculine angle for his logo design. After a few variations we decided on the final logo, with the tagline 'odd socks for odd folk'. Joe now sells his socks on his own website, and on Not on the High Street, and he loves coming up with individual names for each pair based on their style, so pop over to That Socks today! To see more of That Socks, pop over to www.thatsocks.co.uk
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