It's a whole new year and before I get back to it here at Dottypink, I like to reflect on the past year - it helps me to improve things, weed out things that no longer work or excite me, and plan new ideas and processes for this year ahead.
So what did 2017 entail for me and my business? Besides working with some fantastic clients again, creating and designing branding and logos, and helping small businesses to create and achieve their design hopes and dreams....
...I came back to work from my 2nd maternity leave. And it was super hard. I worked more and more evenings to enable me to look after my kids during the days, but this then exhausted me alongside the night wakings, and I battled another bout of anxiety and panic attacks too which really didn't help things. It was a hard slog and there were times when I just about clung on to get myself to the end of the year. The support and patience of my lovely clients was so amazing and I'm so grateful for them, and I'm pleased to say that I am so much better now, much more refreshed and armed with a lot more strategies to improve things for myself which will in turn improve my business offerings.
I've decided this year to be more open and honest which is why I hope to blog more, about real life business stuff and behind the scenes, as all too often, especially in self employment, you can forget that there's a real person behind the business, busting their butt, juggling life and trying to hold it all together. I'm pretty hard on myself so I hate the thought of dropping the ball, and when I look online at all the pretty instagram accounts and pinterest boards I can really put pressure on myself to run into the ground trying to put on the perfect show. But in truth, we are all just trying to do our best, whatever that may be, and that's ok, and the world needs us to be who we are and to be kind to ourselves and each other.
I came across some fantastic quotes on the very lovely From Lucy With Love Instagram account all about life and how we should be us no matter how messy and complicated we are sometimes! I love looking at her posts as they are so inspiring and real.
By far the BEST part of 2017 for my business was letting go of wedding stationery and focusing on branding and logo design with all my heart. And it was such a breath of fresh air. I have realised just how much I adore working with small businesses and start ups on their branding and logo designs and being a small part of their business hopes and dreams. I've made some fantastic friendships with my clients and I feel so proud to look at the work I've designed for them and know that it is out there in the world helping their business to stand out and shine! Moving forward in 2018 I want to offer more to my clients - better timeframe turnarounds to ensure things are always moving forward, more advice/research at the beginning stages, and to know I'm right by there side with the design side of things to get their business off the ground in the most aesthetically successful way possible.
Every client, every project this year has taught me something, made me strive for more, and challenged me to do better, and my love for graphic design just continues to grow. So thank you to everyone who has made this possible for another year. Here's to 2018!
(Pop back to my blog next week for my top 3 logo designs of 2017 and find out more about the clients behind them.)